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Gen Zers are immensely family-oriented, valuing the connections they have with their parents and siblings. Growing up, Gen Zers were often supervised by their caregivers and grew up becoming more reliant on the attachment figures in their lives. In turn, they often have significant influence on their families, especially in terms of finance- and education-related decision-making. This can be attributed to the tech-savvy nature that enables them to efficiently seek out information online. Overall, Generation Z values having a loving family, and many desire a fulfilling life with a partner and children.

The rise of the digital era has greatly transformed communication, enabling it to transcend time and geographic boundaries. Generation Z grew up in this era and was exposed to a wide range of communication options, including in-app messaging, video calls, and social media platforms. Increased connectivity made possible by technological advancements has resulted in changes in communication etiquette and opened up more room for miscommunication. Despite heavily engaging in digital communication like text or in-app messaging, this generation still prefers to communicate face-to-face.